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Tonic Games Group 18 June 2020

Announcing Tonic Games Group

The time has finally come to lift the lid on what we’ve been working towards these past few years—Tonic Games Group!

We're excited to introduce Tonic Games Group as a new parent company which seeks to accelerate our creative businesses: developers Mediatonic and Fortitude Games, and publishing label The Irregular Corporation.

The Tonic Games Group family currently consists of 300 people making games globally, 7 locations around the world, 5 studios and 2 publishing offices, and is partnered with third-party studios in 13 locations across its brand family.

Co-founder Dave Bailey explains, “With 2 billion people out there in the world playing games, we're excited to build a sustainable, long-term foundation for our companies to be creative, try what hasn't been tried before, and reach new audiences. The Tonic Games Group aims to support and maximize the potential of every game and every person in our family of companies.”

Our desire to have a positive impact with the games we make (and the way we make them) stems from our care for people. Our purpose is to empower and enable others to grow and achieve more. We share a determination to survive, and to thrive, by building ambitious, sustainable games businesses that stand the test of time.

A Bit About Our Companies


Among the Tonic Games Group brands, Mediatonic is the original company co-founded by Dave Bailey and Paul Croft in 2005. The studio is focused on original, mass-multiplayer game experiences like upcoming Fall Guys: Ultimate Knockout and breaking the mould with weird and wonderful games like their latest release Murder by Numbers. Awarded “Best Places to Work: Mental Health & Wellbeing” by in 2019, it currently employs almost 250 brilliant humans across four offices, including its new headquarters based in London Victoria, which the team look forward to officially moving into after lockdown.

>> Visit the Mediatonic website


Founded in 2018, Fortitude Games is building a new, multi-game studio based on characterful brands with a sense of humour. Its talented, tightly-knit team is forging a bold new path towards original game worlds, crafting unique experiences with a darkly stylish twist. Based in Guildford, the company is led by Amateur Surgeon and The Sexy Brutale co-creator, James Griffths, supported by a highly-accomplished leadership team. Fortitude is growing quickly and hiring for its first original IP, with two games currently in development.

>> Visit the Fortitude website


Publishing label The Irregular Corporation is designed for enthusiasts and real-world passions with recent games including PC Building Simulator, Good Company and the recently announced Mars Horizon. With a knack for finding unique and engaging games across a variety of genres and platforms, The Irregular Corporation team has a deep understanding of game development and the passion and resources to bring games to their full potential.

>> Visit the Irregular Corporation website

With 27 titles currently in development, and with on average 12 talented creatives joining us every month, we’re really excited to begin a new chapter as Tonic Games Group.

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